The one-man marine navigation app is riding a new wave of success.
This all happened after his daughter posted a 12-second TikTok video of her father, Jeff Faulk, at a boat show in Chicago.
No one took the time to see his flyer in person, but almost 23 million people watched those 12 seconds online.
Sad dad is no fun.
But for 20-year-old Megan Faulk, missing her father turned into a business opportunity.
“Honestly, I was making a funny video for my dad, but also with the potential to be subversive, which was surprisingly successful,” Megan said.
This 12-second TikTok video sparked a wave of support for her father’s work of love.
“Oh my god, the emails, they just keep coming.”
Megan’s post talks about a program her father created. Argo navigation.
“This is a marine navigation app. This is a very easy water navigation app. That was what I know was my goal when I designed it,” said Foulk.
Falk had the idea for a free app about 10 years ago.
“I talked about it all the time with my family and colleagues, but especially with my family to the point where my wife is saying please shut up about this app or make one,” he said.
So he set to work.
Four years ago, the app was launched.
By January 14, it had been downloaded more than 100,000 times.
But after TikTok, it grew.
“Now we have over 300,000 downloads and I think there were about 50 downloads a day. Now I can get 5000 per day. It’s crazy,” Foulke said.
Application support is great.
Faulk was a boater for 40 years.
He has seen the trials and tribulations of navigating the waves without an app like Argo.
Five or six years ago, he and his family went to dinner on a boat.
“Dinner took a little longer than we thought when we got back on the boat. It was getting dark,” Faulk said.
There was also a thunderstorm and he forgot his headlight.
So he told his two daughters to sit in front and show him when to turn the other way.
“At one point, one of the girls pointed to the right and one of the girls pointed to the left,” he said. “I just guessed I pulled left, right into a pretty big marker, a big buoy.”
So his girls also appreciate their dad’s invention.
“They just thought it was the best, the best ever. And you just have such memories. Everyone was safe. My boat took a small hit. But yeah, I probably needed the Argo then to avoid those markers,” Faulk said.
Now there’s an app for that.
Since Megan’s video was posted, Argo has topped the boat navigation software charts.
But Faulk said he hasn’t made a dime from the app yet.
Due to its sudden popularity, he is thinking of launching a premium subscription for about $20 a year with additional features.