Another generation of the James family is headed to Nike! On Monday (Oct. 10), the shoe company announced the five student-athletes they have signed. The list includes Caitlin Clarke, Hayley Jones, DJ Wagner, Juju Watkins and Bronnie James.
In accordance with Complex, the eldest son of a basketball champion LeBron James signed a NIL (name-image-likeness) deal.
“Nike has been a part of my family for as long as I can remember,” Bronney said. “To get the chance to team up with them and continue my family’s legacy both on the court and in the community is wild — it really means a lot to me.”
We are excited to announce the newest student-athletes joining our Nike family: Caitlin Clark, Bronnie James, Hayley Jones, DJ Wagner and Juju Watkins.
Click this ❤️ to show them some love and welcome them to the Nike Basketball Club. pic.twitter.com/xIPZN2raOS
— Nike Basketball (@nikebasketball) October 10, 2022
Brony is following in his father’s footsteps
And Brony is right. Nike has was in his family since 2003, when his father first signed them to a $90 million contract. Then, quadruple NBA champion signed a lifetime deal in 2015. The deal is rumored to be worth around $1 billion.
On this day in 2003 @KingJames signed a $90 million contract with Nike 👑 @brkicks
After 19 years, LeBron signed a lifetime contract worth more than $1 billion pic.twitter.com/cld4bx4Nbg
— Bleacher Report (@BleacherReport) May 22, 2022
LeBron’s business partner and close friend Maverick Carter fed these conversations in 2016 during a GQ an interview. At the time, Maverick waved his hand in the air when asked about the value of LeBron’s lifetime deal. He was a key player in the contract negotiations.
“Yes. This is a fantastic deal. Nike is very good about the deal. This is the most important thing. No matter how great I feel, no matter how great LeBron is, Nike is fantastic. This is the largest deal in the company’s history,” Maverick said. Their hope is that he does even more. And our hope is also on that, obviously.”
The amount of Brony’s contract is unknown
Like his father, Broney joined Nike before touching a contract or trial for the NBA. He is currently studying in his final year Sierra Canyon High School. Besides being daddy dearest, number of coins the star player will earn everything still in silence.
LeBron hasn’t said much online about his son’s deal. But he reposted a couple of posts covering the news on his Instagram story. He also shared a Nike promotional video on his profile featuring Brony!
The news also comes days after the young man celebrated his 18th birthday on October 6. He celebrated together at the weekend his parents, friends and artists like Travis Scott! Congratulations to Bronya!
