A frozen custard shop in Milwaukee, Wis., has apologized for linking the flavor to National Pro-Life Cupcake Day after receiving negative reviews.

A frozen custard shop in Milwaukee, Wis., has apologized for linking the flavor to National Pro-Life Cupcake Day after receiving negative reviews.

Screenshot from Kopp’s Frozen Custard Facebook

A frozen custard shop in Wisconsin has changed its menu after receiving backlash on social media.

Kopp’s Frozen Custard in Milwaukee It was originally slated to serve its “Hey Cupcake” flavor for “National Pro-Life Cupcake Day,” which is Sunday, Oct. 9, On Milwaukee reports.

The annual celebration was created by Cupcakes for Life to “raise abortion awareness” in a non-confrontational way. National today. The organization intended to use the cupcakes to “break the ice” on the topic of abortion, the newspaper reported.

The cupcake flavor announced by Kopp’s caused a backlash Facebook, Twitterand Reddit beginning on Sunday, October 2.

According to On Milwaukee , commenters took issue with the lingering flavor, which “consists of vanilla custard, yellow cake pieces, thick fudge and a sprinkle of mini rainbow chips,” but with the store’s decision to associate the flavor with an anti-abortion celebration.

Many said that they would not return to the store.

Kopp’s frozen custard has backfired apologies on Monday, Oct. 3, saying the menu decision “was an oversight on our part and an honest mistake… We removed this flavor from our forecast for that day and revised our menu and website.”

The website and future menu will no longer mention National Cupcake Day. Instead, menu for Oct. 9 features “Malted Peanut Butter Delight,” a “malt-flavored custard with ribbons of peanut butter and chocolate fudge.”

“Going forward, we are committed to being more careful in reviewing our flavor lists and any flavors we may associate with a national holiday,” the store said. “We are truly sorry to all our customers, loyal and new, who we have offended.”

Kopp’s Frozen Custard did not respond to McClatchy News’ request for comment.

Aspen Pflughoeft covers the news in real time for McClatchy. She graduated from Minerva University where she studied communications, history and international politics. She previously reported for the Deseret News.

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